Offloading Prestige: The Story Behind Ford’s Jaguar & Land Rover Exit
At the turn of the millennium, Ford embarked on an ambitious quest to elevate its brand cachet by bringing two storied British names under its umbrella. Jaguar’s sleek heritage and Land Rover’s rugged mystique seemed the perfect complements to the Blue Oval’s repertoire. The move promised a fusion of American scale with British allure, a […]
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